The Language of Mistrust By David WerdigerPoliticsNo Comments 6 min read Language constantly evolves, and we coin new words and phrases to fit the zeitgeist –...Read More 15 June, 2017
Membership has its Privileges? The Gamification of Loyalty By David WerdigerTelcoNo Comments 3 min read The airline loyalty system has officially gone crazy. I was ready to board a flight from H...Read More 8 February, 2017
Subscription Economy Pricing Subscription Economy Pricing By Laura PorterTelcoNo Comments 4 min read One of the biggest challenges of the emerging cloud service and subscription economy is pr...Read More 3 March, 2015
Flight Attendants as Salespeople Flight Attendants as Salespeople By David WerdigerTravelNo Comments 3 min read The role of the flight attendant is changing. Airlines are unbundling services – mov...Read More 24 February, 2014
Shavers by the month Shavers by the month By Laura PorterTelcoNo Comments 4 min read The subscription economy is all the rage at the moment, and we’re getting very excited t...Read More 20 March, 2013
How to win a PR war How to win a PR war By David WerdigerPoliticsOne Comment 6 min read Here is a simple, step-by-step, guide to winning a public relations war. 1. Be a victim. T...Read More 14 June, 2012
Language and Marketing Language and Marketing By David WerdigerMiddle EastNo Comments 4 min read I’ve written previously about how language shapes the way we think because it frames...Read More 16 March, 2012
How far to Sydney? How far to Sydney? By David WerdigerTravelOne Comment 3 min read The strangest thing happened the other day. I was booking a Qantas flight (from Melbourne)...Read More 28 October, 2008