organisational culture Archives - Page 2 of 2 - David Werdiger
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organisational culture Archives - Page 2 of 2 - David Werdiger

How to win a PR war

By | Personal Blog | One Comment

Here is a simple, step-by-step, guide to winning a public relations war. 1. Be a victim. The world loves a victim. Victims are by definition helpless, so they need someone to help them (see 2a), and there are no shortage of do-gooders out there looking for victims to help (whether or not they can actually help them). It doesn’t matter if you actually were a victim, if you were a victim yesterday, 20 years ago, 200…

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Tiger Ben

By | Personal Blog | One Comment

The Ben Cousins story has done for sports columns what Princess Diana’s death did for trashy women’s magazines. The only difference is that the Cousins saga doesn’t have the same degree of finality to it. Let’s hope they have plenty of positive things to write about him, as he begins his career as a Richmond Tiger. It’s been great to see the energy that this has brought to the Tiger fans. As usual, the e-mails…

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