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persuasion

Flight Attendants as Salespeople

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The role of the flight attendant is changing. Airlines are unbundling services – moving from the days of all-inclusive flight, luggage, food and entertainment to making all except the flight itself optional (and therefore paid) extras. This achieves two things: reduce the “headline price” of the flight to the bare minimum (which in turn can be used to confuse the market and make it more difficult for customers to compare offerings), and allow customers who…

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