David Werdiger provides three important ways to be more effective in pricing subscription services to the market: comparing to alternatives, ensuring you have permission to change, and understanding your cost structure [Billing Bureau and Linked In].
This analysis discusses how and why pricing structure often flows through the supply chain. The way pay TV companies charge doesn’t suit what customers may need; rather it’s because no-one wants to take any pricing risk! [Billing Bureau]
In response to ACMA’s TCP Code, David Werdiger considers how carriers and service providers will respond, and the limitations of unit pricing in the telecommunications industry [IT Wire].
David Werdiger likes challenging trends when it comes to call rates, observing simple trends in the number of calls people make, and reflects on why people do not think as much about the cost of the calls, so they make more of them. “I like nothing more than mining through the millions of CDRs that we collect and process on behalf of our Partners (actually, I do like more than that, but some things are…
David Werdiger reflects on next generation of mobile phone plans, 30-second billing plans and the introducing of 1-minute billing in NextG plans, which is standard practice in the USA. “The next generation of coverage, speed, services has brought us the next generation of mobile phone plans. The early days of mobile phone billing brought us my favourite item in the smoke-and-mirrors toolchest: 30-second billing. Now Telstra’s NextG has pushed it to the next level, and…
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