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pricing strategy Archives - David Werdiger

Challenging Trends in call rates

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David Werdiger likes challenging trends when it comes to call rates, observing simple trends in the number of calls people make, and reflects on why people do not think as much about the cost of the calls, so they make more of them. “I like nothing more than mining through the millions of CDRs that we collect and process on behalf of our Partners (actually, I do like more than that, but some things are…

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Next generation of mobile phone plans

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David Werdiger reflects on next generation of mobile phone plans, 30-second billing plans and the introducing of 1-minute billing in NextG plans, which is standard practice in the USA. “The next generation of coverage, speed, services has brought us the next generation of mobile phone plans. The early days of mobile phone billing brought us my favourite item in the smoke-and-mirrors toolchest: 30-second billing. Now Telstra’s NextG has pushed it to the next level, and…

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