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social commentary Archives - Page 4 of 4 - David Werdiger

How to win a PR war

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Here is a simple, step-by-step, guide to winning a public relations war. 1. Be a victim. The world loves a victim. Victims are by definition helpless, so they need someone to help them (see 2a), and there are no shortage of do-gooders out there looking for victims to help (whether or not they can actually help them). It doesn’t matter if you actually were a victim, if you were a victim yesterday, 20 years ago, 200…

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Federal Election – who is the Biggest Loser?

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Well, after seventeen excruciating days, we finally have a result to our federal election. Or do we? What will really result from this national experience? Most elections have winners and losers, although it’s hard to spot a winner anywhere this time. So who are the losers? Firstly, Julia Gillard. She called an election following her coup to take over from Kevin Rudd, to seek a mandate from the Australian people for her leadership. She didn’t…

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Who wants to be a billionaire?

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Travis McCoy‘s song Billionaire is really annoying me on two levels. First of all, it’s so catchy and banal, once stuck in my head it’s very difficult to get out. Because of this, the lyrics sit there begging to be analyzed, and thus the underlying premise troubles me. He aspires to be a billionaire, not to become one or to achieve that level of wealth – to already be there without any of the accompanying…

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