social marketing Archives - David Werdiger

social marketing Archives - David Werdiger

The Language of Mistrust

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Language constantly evolves, and we coin new words and phrases to fit the zeitgeist – the dominant set of ideals and beliefs at any time. While usually language and pop culture are reflections of this zeitgeist, features of said culture can be hard to identify because we are deep inside of it. However, by studying the new words that have been coined, we can get a greater insight into the trends around us. I’ve noticed the increased use…

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