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Our COVID Statistics are all Wrong

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Management guru Peter Drucker gave us “what gets measured gets managed” (for better or worse). Governments bombard us daily with COVID-related statistics, but many of them are measuring the wrong things. The most common statistic is “new cases per day”, but that has serious deficiencies. Firstly, it’s quoted as an absolute number, rather than as a proportion of the population. So in the early days of COVID, the US had huge daily numbers, but as a country…

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The Language of Mistrust

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Language constantly evolves, and we coin new words and phrases to fit the zeitgeist – the dominant set of ideals and beliefs at any time. While usually language and pop culture are reflections of this zeitgeist, features of said culture can be hard to identify because we are deep inside of it. However, by studying the new words that have been coined, we can get a greater insight into the trends around us. I’ve noticed the increased use…

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