In this week’s DevReady Podcast, host Andrew Romeo, CEO & Co-Founder of Aerion Technologies, sits down with David Werdiger — Executive Coach with Asian Leadership International Executive Coaching, author, entrepreneur, and adviser to SMEs on intergenerational wealth transition, governance, and strategy.
David shares lessons from growing up in a family business to building scalable tech, the power of founder-led sales, and how governance turns ventures into valuable, transferable assets.
Key themes include moving from owning a job to owning a business, advisory boards and CEO autonomy, values-driven decision-making, and David’s Time Purpose Map for balancing work and life.
Topics Covered
- Family business roots and transition to stockbroking as a quant analyst
- Pivot to entrepreneurship in the mid-1990s telco deregulation
- Building a telecom billing system and owning the IP
- Early SaaS model with revenue share and recurring revenue
- Founder-led sales vs. hiring a BDM for complex tech
- Scaling through operations leadership, governance, and non-profit board experience
- Defining what the business is for and avoiding founder burnout
- Advisory board setup, CEO autonomy, and clear delegation
- Time Purpose Map, values-based decision making, and intergenerational wealth transition with family charter facilitation
Watch the full episode here:
Also available on:
Spotify and Apple podcast
Aerion Technologies | Apple Podcasts
